Hitachi GST Expands Hard Drive Market Reach in EMEA
HGST press release on Thur 16 Oct, 2008


Local Representation Agreement with HK Consulting to Provide
Additional Focus on the Middle East and Africa

HAVANT, UK – October 16, 2008 – Hitachi Global Storage Technologies (Hitachi GST) today announced the signing of an agreement with HK Consulting FZE to expand the company’s local presence in Africa and the Middle East. Based in Dubai, HK Consulting will provide product promotion services, working closely with distributors, resellers and integrators to increase demand for Hitachi hard drives across the region. HK Consulting will also serve as a local point of contact for Hitachi GST in Africa and the Middle East, which is expected to strengthen channel relationships and customer service in the region.

“HK Consulting will enhance Hitachi GST’s efforts in this fast growing region, opening new opportunities for growth,” says Nick Kyriacou, director, Europe, Middle East and Africa, Hitachi GST. “With nearly 20 years of hard drive industry experience, the HK Consulting team has established strong relationships at all levels with customers in the region. We are pleased to make this announcement with them just ahead of Gitex, the Region’s premier IT event.”

“Our collaboration with Hitachi GST will focus on marketing, demand generation and communication activities for the company’s broad range of hard drives,” says Hafeez Khawaja, CEO, HK Consulting. “We are delighted to represent Hitachi GST, an industry leader with a strong legacy of technology innovation and product quality.”

HK Consulting will also collaborate with Hitachi to develop its channel partner network using Hitachi’s Partner First program. Participants enjoy varying levels of access to shared resources, knowledge, support and rebate incentives. The comprehensive program is designed to provide greater value to Hitachi GST channel customers through a collection of technical, value-added and marketing initiatives that will make them more effective and competitive in promoting Hitachi hard drives.
Hitachi GST is a leading manufacturer of hard drives and provides its channel partners with access to a comprehensive product portfolio for a variety of applications: mobile, desktop, enterprise, industrial, automotive and consumer electronics.

To learn more about Hitachi GST channel programs, please visit the Hitachi Partners First website located at www.hitachigst.com/partners.

About HK Consulting FZE

HK Consulting FZE specializes in representing manufacturing Companies in IT components and other products. With its professional team of industry veterans it provides services in Sales and Marketing with local multilingual staff to gain risk free access to world’s fastest growing markets. For more information visit company website www.hktech-mea.com

About Hitachi Global Storage Technologies

Hitachi Global Storage Technologies develops advanced hard disk drives to store and preserve the world’s valued data. Founded by the pioneers of hard drives, Hitachi GST enables users to fully engage in the digital lifestyle by providing high-value, high-capacity storage in formats suitable for the office, in the home or on the road. With vertically integrated research, design and manufacturing capabilities, Hitachi GST delivers leadership technology and quality to its global customer base.

With approximately 32,000 employees worldwide, Hitachi GST offers a comprehensive range of hard drive products for desktop computers, high-performance storage systems and servers, notebooks and consumer devices. For more information, please visit the company’s website at www.hitachigst.com.

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 390,000 employees worldwide. Fiscal 2007 (ended March 31, 2008) consolidated revenues totaled 11,226 billion yen ($112.2 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, logistics, materials and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

Hitachi GST trademarks are authorized for use in countries and jurisdictions in which Hitachi GST has the right to market the brands. Hitachi GST is not liable for third parties’ unauthorized use of Hitachi GST trademarks.

Contact:
Daniel Lazarides
Weber Shandwick
0207 067 0534
dlazarides@webershandwick.com

 
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